A Little About Me..

I'm a New York City based Art Director and Digital Designer with over seven years of experience creating digital experiences and visual identities for luxury beauty brands.

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My work centers on translating a brand's ethos into thoughtful, compelling visual identity that resonate across every touchpoint. Whether developing creative campaigns, shaping digital experiences, or evolving a brand's visual language, I believe great design is rooted in strong storytelling and purposeful execution.

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Alongside creative direction, I specialize in designing scalable digital ecosystems that streamline internal workflows, enabling teams to work more efficiently without compromising creativity.

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Outside of design, you'll usually find me in a ceramics studio or cooking for friends and family.

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For more about my experience, visit my LinkedIn. If you'd like to see my résumé or connect, feel free to reach out at jyaing97@gmail.com.