Loyalty Program Redesign

Life began in the sea, and its undulating power sustains us. We represent the synergistic relationship of the sea and convey the loyalty levels of WDLM with fluid ocean imagery. As members dive deeper into the program, increasingly immersive benefits will come to light.

Entry-level Marine members will enjoy the rejuvenating, sun-dappled surface of the sea.

At 500 points, Aquamarine members discover the restorative and regenerating beauty of coral reefs.

And at 1,500 points, Ultramarine members are granted access to giant sea kelp (a vital component of Miracle Broth™, our youth-regenerating elixir) and aquatic life—an abundant celebration of the sea and its sustainable gifts.